March 24, 2000: CNN Executive Denies Bias in Using Retired Military Generals as Network Analysts of Balkan Conflict

During an interview about CNN allowing Army psyops personnel to serve as interns inside the network (see March 24, 2000), reporter Amy Goodman asks CNN executive Eason Jordan about the network’s practice of using retired military generals and other high-ranking officers to serve as military analysts in times of war, without balancing the generals’ perspective with commentary from peace activists and antiwar leaders. Jordan says he is not aware of any such policy at CNN; however: “In wartime, we want people who understand how wars are orchestrated. We want experts who can address those issues. And if we have not put enough peace activists on the air, that’s not because we have some policy against that.” Jordan denies that the military analysts are there to discuss policy, but merely to explicate technical issues for the audience. Liberal columnist and editor Alexander Cockburn asks a hypothetical question: if indeed the Army, for example, had mounted “an incredibly successful military penetration of CNN,” and that everything Jordan is saying is complete disinformation: “[H]ow would you disprove that? Because, after all, everything that you see on CNN would buttress that conclusion. CNN was an ardent advocate of the war [in Kosovo, and] did not give a balanced point of view. They fueled at all points the Pentagon, State Department, White House approach to the war. I think you could demonstrate that far beyond the confines of your program, and it’s been done by a number of people. I’m just saying that if you looked at it objectively from afar, actually what you could see is evidence of an enormously successful PSYOPS operation. So, in a way, the burden is far more on CNN to disprove what you could conclude was a successful operation.… CNN, as an outlet, both in Iraq and now, is, to my view of thinking, devotes about 95 percent of its time in times of war to putting the US government point of view.” Jordan calls Cockburn’s hypothesizing “ridiculous.” [Democracy Now!, 3/24/2000]