July 2004: Conservative Marketer Says Fox News One of Conservative Movement’s ‘Great Success Stories’

Richard Viguerie. [Source: PBS]Conservative marketing expert Richard Viguerie, writing with David Franke in America’s Right Turn, notes: “Conservatives will almost always defend Fox [News]‘s claim to be ‘fair and balanced,’ but they find it hard to do so without a smirk or smile on their face.… They proudly want to claim Fox as one if their own—it’s one of the movement’s great success stories” (see October 13, 2009). [Jamieson and Cappella, 2008, pp. 49]