November 7, 1972: Nixon Wins Landslide Re-Election Victory

New York Times headline announcing Nixon victory. [Source: New York Times]Richard Nixon defeats Democratic presidential candidate George McGovern in the largest landslide in modern electoral history. Nixon wins over 60 percent of the votes and 49 of the 50 states. [Gerald R. Ford Library and Museum, 7/3/2007] Democrats retain control of the House and Senate. Nixon’s victory breaches traditional Democratic strongholds in the Northeast, and his “Southern strategy” creates a “Solid South” of Republican support. Harry Dent, a White House aide involved in the “Southern strategy” of targeting conservative Democrats who once supported segregationist candidate George Wallace (see May 15, 1972), says, “[T]he Southern strategy is working—in fact, it’s working all over the country.” Democrats, on the other hard, were sharply divided throughout the campaign, with many traditional Democratically aligned organizations such as trade unions refusing to back the McGovern candidacy, problems with finding and keeping a suitable vice-presidential running mate, and McGovern surviving a challenge to his primary victory at the Democratic convention. [Washington Post, 11/8/1972] The simmering Watergate investigations apparently have little drag on the Nixon re-election efforts.