December 17, 2004: Limbaugh Guided Conservative Movement, Republican Marketing Guru Says

In a PBS interview, Republican marketing guru Richard Viguerie says of conservative radio host Rush Limbaugh: “In 1993 and 1994, he was the salvation of the conservative movement. Every day Rush Limbaugh would give us our marching orders, if you would.” [Jamieson and Cappella, 2008, pp. 46]