December 16, 2002: Pentagon Considering Propaganda Campaign Against Anti-Americanism

The New York Times reports that the Defense Department “is considering issuing a secret directive to the American military to conduct covert operations aimed at influencing public opinion and policy makers in friendly and neutral countries’ in order to stem the tide of anti-Americanism. The Pentagon has considered several tactics it may employ to improve America’s image abroad. For example, the Times explains that the Pentagon “might pay journalists to write stories favorable to American policies,” or hire “outside contractors without obvious ties to the Pentagon to organize rallies in support of American policies.” Another idea would be to set “up schools with secret American financing to teach a moderate Islamic position laced with sympathetic depictions of how the religion is practiced in America.” Several official sources interviewed by the Times opposed the plans. One military officer tells the newspaper: “We have the assets and the capabilities and the training to go into friendly and neutral nations to influence public opinion. We could do it and get away with it. That doesn’t mean we should.” Retired Adm. Dennis C. Blair, a former commander of American forces in the Pacific, says that it probably wouldn’t be very effective. “Running ops against your allies doesn’t work very well…. I’ve seen it tried a few times, and it generally is not very effective,” he says. [New York Times, 12/16/2002] The White House defends the program. “The president has the expectation that any program that is created in his administration will be based on facts, and that’s what he would expect to be carried out in any program that is created in any entity of the government,” White House Press Secretary Ari Fleischer says. [New York Times, 12/16/2002]